Brand Identity

Made in small batches with organic, dried herbs and crafted to perfection.

Scope of Work

As J's Homemade began scaling into retail locations, they recognized the need to elevate their brand to give it room to compete with larger, national brands. We developed a updated brand system that included a packaging system that ranged various products and merchandise.

Handcrafted with Love

J's Homemade is crafted exclusively in small batches using only local ingredients. Located in Bethel, Connecticut, the brand is now distributed throughout Connecticut and New York.

J's Homemade, Original Elderberry and Vegan Maple, 2020

The Old Identity

The old branding system was headed in a great direction, so we utilized some of the existing core elements to define a stronger visual language that maintained the same feel as the previous logo.

Old Logo and Label

Brand Identity

We created a custom, die-cut label design to emphasize J's Homemade brand new logo and paired it with artisanal fonts, wood grain textures, and rich color palette.

New Logo and Label System, 2020

Apparel & Merch

As with all of our brand packages, we provide the files, tools, and guidance for clients to use their new identity system across platforms and products.

Logo on tshirt, 2020

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