As J's Homemade began scaling into retail locations, they recognized the need to elevate their brand to give it room to compete with larger, national brands. We developed a updated brand system that included a packaging system that ranged various products and merchandise.
J's Homemade is crafted exclusively in small batches using only local ingredients. Located in Bethel, Connecticut, the brand is now distributed throughout Connecticut and New York.
The old branding system was headed in a great direction, so we utilized some of the existing core elements to define a stronger visual language that maintained the same feel as the previous logo.
We created a custom, die-cut label design to emphasize J's Homemade brand new logo and paired it with artisanal fonts, wood grain textures, and rich color palette.
As with all of our brand packages, we provide the files, tools, and guidance for clients to use their new identity system across platforms and products.