When owners Ryan and Jamie from Strength in Numbers came to us, they were in the process of moving into a new facility to house its growing clientele. Seeing an opportunity to broaden brand appeal, S.I.N. Fit approached Lovo Media Labs to design and develop their new logo, apparel, and marketing supporting materials.
We designed a robust system of logos that elevated the brand to represent their growing clientele and expanding business. We designed various logo iterations, but in the end we opted for a bold, custom typeface that modernized the brand and allowed for more flexibility and longterm impact.
We worked with S.I.N. Fit to create supporting marketing materials that worked with their new brand to maintain consistency and professionalism.
To keep the younger S.I.N. Fitters looking fresh year round, we designed a series of youth t-shirts that sport the brand proudly.