Brand Identity
Marketing
Illustration

A group fitness experience that believes getting and staying in shape shouldn't feel like a chore.

Scope of Work

When owners Ryan and Jamie from Strength in Numbers came to us, they were in the process of moving into a new facility to house its growing clientele. Seeing an opportunity to broaden brand appeal, S.I.N. Fit approached Lovo Media Labs to design and develop their new logo, apparel, and marketing supporting materials.

Logo & Brand Identity Design

We designed a robust system of logos that elevated the brand to represent their growing clientele and expanding business. We designed various logo iterations, but in the end we opted for a bold, custom typeface that modernized the brand and allowed for more flexibility and longterm impact.

Strength In Numbers, Logo Design, 2020

Marketing Materials

We worked with S.I.N. Fit to create supporting marketing materials that worked with their new brand to maintain consistency and professionalism.

Rack Cards, 2021

Fitness Never Looked So Stylish

To keep the younger S.I.N. Fitters looking fresh year round, we designed a series of youth t-shirts that sport the brand proudly.

Custom T-Shirt Designs, 2021

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